Years of expertise
Our story begins in 1989
Seems like ages ago, but already back them, our ice cream didn’t go by unnoticed.
Fred, a young entrepreneur opened his first ice cream parlour in the Belgian coastal town Knokke. When opening the store, he offered sixteen different flavours… while other competitors only sold six.
Ironically, because he worked with real fruits, instead of flavourings and colourings, the ice cream got these intense, deep colours and people were a little suspicious. After all, they were used to eating their fluoresce ice creams. But the current success of Fred’s stores proves we won them over with the taste of our velvet creamy ice cream and our fresh sorbets.
So actually… when you think about it, Fred was the inventor of the ice cream fruit flavours as we like them today.
Our secret ingredients
In fact there's no secret
Simply because we use nothing but fresh ingredients! We are on a constant journey – literally – we skim markets in exotic countries to discover new flavours and negotiate the supply of our fruit, nuts, chocolate, herbs, raisins, coffee beans… Always from the countries where we know they have the best quality.
Then, we grind the nuts… Puree the fruits and add them directly to our ice cream mixes. We detest additional flavourings or colouring and even more the powder mixes that are often available.
Everyday
fresh
ice cream
Made in each store
The result, our fresh and ready to make/turn ice cream mixes (one for each of you preferred flavours), are delivered in 1l cartons, which are transported and kept in coolers down to … degrees. In contrary to the fruit puree boxes you might used before, you can easily preserve our products for more than …, as long as they are unopened.
All this leads to high quality - and most importantly - convenient, ready to turn ice cream and sorbet mixes.
Belgian waffles & ice cream
